Armani
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| Type | Private |
|---|---|
| Industry | Fashion and Leisure |
| Founded | 1975 |
| Founder(s) | Giorgio Armani and Sergio Galeotti. |
| Headquarters | Milan, Italy |
| Area served | Worldwide |
| Key people | Giorgio Armani |
| Revenue |  €1.4 billion (2010) |
| Operating income | €900 million (2010) |
| Employees | 4,599 (2010) |
| Website | giorgioarmani.com |
Giorgio Armani S.P.A. (pronounced [ˈdʒɔrdʒo arˈmaːni]) is an international Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion, and is a prestigious name in the fashion industry. By the end of 2005, estimated sales of the company were around $1.69 billion. ALaddin Hasmin owns Armani Exchange enterprise based in the Toronto Head Office. 1
Giorgio Armani is planning, in collaboration with Emaar Properties, a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Los Angeles, Tokyo, Shanghai, Dubai and Bali. The company already operates a range of cafés worldwide, in addition to a bar and nightclub.
Contents |
Products
Giorgio Armani
Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A", forming a circle logo.
Emporio Armani
The label features high end ready-to-wear and accessories. Emporio Armani line has a high quality in luxury fashion clothes and focus on trends and modern traits. Emporio Armani is sold in freestanding Emporio Armani boutiques in high end department store and its official website.2 In January 2010, football (soccer) star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani. Emporio Armani has teamed up with Reebok to create fashion shoes under the labelEA7. This years' fall collection will feature pop superstar Rihanna. Emporio Armani is the only Armani diffusion line that is mainly designed by Giorgio Armani.
Boutiques
Emporio Armani has boutiques in Tokyo, Paris, Milan, Dubai, New York, Zurich, Mumbai and many other cities around the world.
Armani Collezioni
Armani Collezioni (formerly Giorgio Armani Le Collezioni) is a sub-label. The line is more expensive than Armani Jeans, Armani Exchange' , but less expensive than the high-end, ready-to-wear line Giorgio Armani and the haute couture line, Armani Privé. Armani Collezioni line is in the same price range and level in league with Emporio Armani nowadays . It is also less fashioned than the others labels. The logo is a small "A" letter which is intricated in a bigger "G" letter, the "A" being part of the "G". This logo is rarely visible outside the clothes. It provides made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni is sold in high-end department stores including Holt Renfrew, Bloomingdale's, David Jones, Harvey Nichols, Harrods, Neiman Marcus, Nordstrom and Saks Fifth Avenue. Last year, a sporty line of this label has appeared named "Armani Collezioni Active" in the same way as the EA7 line from Emporio Armani line. Armani Collezioni is now also available in a combined store housing Emporio Armani in Manchester England.
Armani Jeans
Armani Jeans is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. Armani Jeans is mainly sold in department stores, although there are 15 freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan. Some Armani Jeans items are sold in Emporio Armani Stores, and Armani Jeans stores sell Emporio Armani items in the Asian Market.
This line does not feature Giorgio Armani's signature simplicity. The colors used are more diverse than those found in his higher end lines.
Armani Exchange
A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is considered the most accessible Armani brand.
Armani Exchange products are available exclusively in 244 stores in 31 countries and on the brand's website.3
In 2012, Armani will open stores at Dolphin Mall in Miami 5/24/12, Mall del Norte in Laredo 5/31/12, Christiana Mall in Delaware 6/21/12, St. Catherine Street in Montreal 6/28/12, Stonestown Galleria in San Francisco 8/2/12, Millenia Mall in Orlando 8/16/12, Abreeza Mall in Davao City, Multiplaza Escazu Mall in Costa Rica, and other locations.
Armani Exchange also opened a pop-up outlet in the Great Mall in Milpitas, CA on Friday, April 13, 2012.
Armani Junior
Giorgio Armani's label, Armani Junior, is available in 15 boutiques worldwide and select Neiman Marcus and Saks Fifth Avenue department stores.
Armani/Casa
Armani/Casa ("Armani Home" in Italian) is a high-end home collection by Giorgio Armani featuring furniture, lamps, linens, and dining essentials. Armani/Casa is available at 40 worldwide boutiques and select Neiman Marcus stores.
Other ventures
Armani Cosmetics
The beauty brand by Giorgio Armani features cosmetics, skin care, perfumes, and colognes. It is produced and distributed by the luxury division of L'Oreal, with which Giorgio Armani has a long-term partnership agreement. It is available at many department stores worldwide and has very few boutiques. Giorgio Armani also invests in the fine dining industry. Throughout the world, he has 14 Emporio Armani and Armani Jeans cafes. There is also an Armani Bar in Hong Kong and his two new restaurants, NoBu & Prive, are found worldwide. Giorgio Armani also has a bookshop, Armani Libri, and a florist, Armani Fiori, under the Giorgio Armani name and a confectionery company known as Armani Dolci. These smaller brands are mostly sold within larger Giorgio Armani shops, like the Milan flagship, 31 via Manzoni, and at the Armani/Chater House at 11 Chater Road, Central, Hong Kong. He also created 4 lucky Cds "Emporio Armani Caffè" with the famous Italian sound designer Matteo Ceccarini.
Armani Hotels and Resorts
Giorgio Armani and Emaar Properties signed an agreement in 2004 for Emaar Hotels to build and operate at least seven luxury hotels and three vacation resorts under the Giorgio Armani name. Giorgio Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. One of these hotels is located in Dubai.4
The bottom 39 floors of the Burj Khalifa skyscraper in Dubai, United Arab Emirates, house an Armani Hotel with 160 guest rooms and suites, and 144 residences.5 Giorgio Armani is also designing the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection.5
The Burj Khalifa Armani Residences Road Show toured Milan, London, Jeddah, Moscow and Delhi. The exhibition6 was designed by Brash Brands winning an International Design Award for its Signs, Exhibits and Point of Purchase (POP) Displays.7 The London event was housed in the Armani Casa Showroom in New Bond Street.8
The Armani Hotel opened in Burj Khalifa on April 27, 2010.9
Fur controversy
In July 2007, Giorgio Armani told Time magazine that viewing People for the Ethical Treatment of Animals (PETA) materials “convinced me not to use fur."10 However, Giorgio Armani's Autumn 2008 collection included fur coats for babies, floral printed furs, fur-hemmed skirts and fur-trimmed jackets.11
References
- ^ Giorgio Armani S.p.A. · Milan Italy. Hoovers.com
- ^ Company Details. Retrieved March 26, 2011.
- ^ Designer Clothing at Armani Exchange
- ^ Also Margaux is a big spokeswomen in this fashion company.Armani Hotels and Resorts launched
- ^ a b Armani Hotels, Resorts and Residences official website
- ^ Burj Khalifa Armani Residences exhibition at Brash Brands
- ^ Burj Khalifa Armani Residences at the International Design Awards
- ^ Burj Khalifa Armani Residence
- ^ Armani hotel opens in Dubai's Khalifa tower
- ^ Betts, Kate. "A Standing O for Lacroix". Time, July 4, 2007. Accessed 9 December 2009.
- ^ Doré, Christine. "PETA to TomKat: Don't Drench Suri in Armani Fur!" The PETA Files, September 24, 2008. Accessed 9 December 2009.
Further reading
- Mackenzie, Suzie (2004-12-11). "The gentle touch". The Guardian. http://www.guardian.co.uk/weekend/story/0,3605,1369891,00.html. Retrieved 2007-09-23.
- McCartney, Stella (2006-05-16). "The wisdom of princess swati Giorgio". Independent on Sunday. http://news.independent.co.uk/people/profiles/article484641.ece. Retrieved 2007-09-23.
- "Q & A: Giorgio Armani". The Scene (CNN). 2006-10-03. http://edition.cnn.com/2006/TRAVEL/06/01/milan.qa/. Retrieved 2007-09-23.
- Lee, Vinny (2007-09-22). "Above the shop". The Times (London). http://property.timesonline.co.uk/tol/life_and_style/property/interiors/article2474210.ece. Retrieved 2007-09-23.
External links
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